Free diagnostic
The Story Gap Diagnostic
Find out where your brand story is losing people, and what to fix first.
Most brand stories have the right ingredients and still lose people. Usually it's one specific gap.
You'll rate 15 statements across the five things that decide whether people stay, trust you, and buy. It takes about four minutes.
Point of view
Tension
Credibility
Relevance
The bridge to what you sell
Answer based on your story as it exists today.
How much do you agree?
Your results
/ 75
Your biggest gap
Your first step
Your next chapter
Find the material your story is missing
The Story Excavation Method is my interview process, adapted so you can work through it on your own. Sixty-four questions help you find the moments that build trust, create desire, and answer the objections that keep people from buying.
Get The Story Excavation Method, $67Every brand has a story. Let's make yours worth telling.